Experience before explanation
Let people experience the idea in the context of their own business.
AITRA was created because too many worthwhile opportunities are lost through delay, inconsistent follow-up, repetitive explanation and limited sales capacity.
AITRA is not simply another chatbot, dialler or collection of AI tools. It is a commercial system designed around what the prospect needs to understand, what the business needs to learn and what useful outcome should follow.
Let people experience the idea in the context of their own business.
Guide decisions clearly without pressure or invented claims.
Automate suitable conversations and hand higher-value work to humans.
Begin with a controlled application, measure it and improve from real conversations.
AITRA is developed and managed by Commercial Leverage Group, which creates practical solutions to significant business problems. AITRA is its flagship technology initiative.
David has spent more than 35 years recognising commercial change and turning it into practical business systems. He has built five multimillion-dollar organisations and worked across sales, direct marketing, finance, call centres, consulting, franchising, licensing and international partner networks.
His earlier ventures include a national direct-sales operation that grew to approximately £35 million in recurring business within two and a half years. He is also a published author, international speaker and developer of more than 30 commercial systems.